The Essentials Line from Charlie Hustle is designed for those who love the buttery-soft feel of our garments but want something more suited for everyday wear. This collection features minimal designs—no graphics, just seasonally inspired colors—making it a versatile wardrobe staple.

Leading our talented team, we developed a campaign that emphasized the texture and simplicity of the garments. The result was a more fashion-forward aesthetic that let the quality of the pieces take center stage.