BRANDING | CREATIVE DIRECTIONASICS Runkeeper App Rebrand
The goal of the Runkeeper rebrand was to better align with the ASICS visual identity and company mission in order to create a more congruent experience between the brand family.
The challenge was to do this in a way that didn’t alienate existing users or lose what makes Runkeeper the brand it’s become today.
My role in the project was to lead creative direction across all touch points — driving branding, digital direction, and content creation with our various partners.
BRAND GUIDELINES
WEBSITE DESIGN
IN-APP APPLICATION
APP STORE VIDEOASICS STORE SIGNAGE
